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The NTA along with UGC has formulated the COMMON UNIVERSITY ENTRANCE TEST (CUET) to enrol students for Undergraduate and Postgraduate courses in Central Universities. Pearson’s CUET Prep Essentials series is perfectly in line with the recent CUET exam guidelines. Our Prep Essentials Series consists of - CUET General Aptitude Test, CUET General Aptitude Test Previous Years' Papers, CUET English Language Test, CUET English Language Test Previous Years' Papers, CUET English Language and General Aptitude Test, CUET Physics, CUET Mathematics, CUET Chemistry, CUET Biology, CUET Political Science, CUET Economics, CUET Accountancy and CUET Business Studies. CUET (UG) Business Studies in its 2025 edition, sums up the fundamentals of the discipline in simple, concise and easy to comprehend language. The book comprehensively touches upon principles of business, management of busienss and nitti-gritties of economics of business. The chapters are fully supported with tables, figures, illustrations and data for lucid understanding. The book has been designed with a special feature ‘Chapter at a Glance’ which is a ready reckoner for the aspirants to provide a point-wise synopsis of the entire chapter.